Are you considering SEO services? If so, you probably have a lot of questions about what questions to ask them. Unfortunately, this is a common problem for website owners. Since search engine optimization is a large spectrum term, it can be hard to pinpoint exactly what SEO services can offer you. So what does SEO services have to offer you?
SEO service companies typically cover:
- Reviewing the structure and content of a website
- Providing technical advice to a website owner
- Developing website and blog content
- Managing campaigns
- Training website owners and writers in SEO
- Niche specific expertise
It is important to note that organic search plays a part in determining your search engine ranking. So you may want to determine whether you are in need of an SEO expert or a digital marketing expert. Before you hire an SEO company to provide service to your website, you should have a good understanding of how search engines work.
After you have done your research, and you are ready to interview SEO services to see which one is right for your website, you will need a list of questions to ask them. Here are the most important things you can as an SEO service before hiring them.
- Can you show samples of your previous work and provide references?
- Does your company adhere to the Google Web Master Guidelines?
- Does your company provide marketing services and advice?
- After reviewing my site, what results do you expect to provide? How long will this take?
- How does your company determine success when working on a website’s SEO?
- What experience do you have with my target audience?
These are only a few questions that you should ask the SEO services you interview. Choose your remaining questions by reviewing what your current experience is with being a website owner, and what you would like to see your website grow into.
Protecting Your Website from Unethical SEOs
Through the years, unethical SEO companies have created a bad name for the industry. They do so through extremely aggressive marketing and through manipulating the results in search engines. The way they operate not only violates Google Web Master Guidelines, it also causes the website owner to suffer through the process of negative adjustment. Negative adjustment is a way of punishing a website bu reducing its presence in Google search engines. Some violators are even removed from the Google index altogether.
Other SEOs set up scam operations. This is done in a number of ways, but the most common two scams are as follows:
Shadow domains are a mirror image of the website the SEO company is servicing. They are created to appear identical to the original website so that the SEO service can funnel traffic through them, creating an additional revenue for them. When confronted, the service will claim to be working for the website owner in an attempt to draw more traffic to their website.
When the relationship between client and SEO service does not work out the Service redirects the domain traffic to the shadow domain, or even to the website’s top competitor domain. Basically, once they are fired, the client will have paid for a competing website to take over all of their traffic. Ironically, this new website is owned entirely by the SEO service they were representing.
Doorway pages are a page that is loaded onto the website they are representing. The company claims that they will make this page more relevant later, but they do not. Typically, these doorway pages are full of links. The links lead directly to the websites of all their clients.
While it may sound like a win/win for all of the SEOs clients, it is not. All of the host website’s popularity dwindles away. Their other clients pull a lot more traffic than they would have previously. Typically these sites contain information you would not like your children seeing, or websites containing illegal content.
Now that you know how to interview an SEO service, and how to search for the most popular scams they run, you are ready to hire an SEO service to assist you in running your website. You will also know what signs to look for so you can prevent being scammed by an unethical SEO service. See Advanced Marketing SEO Services for more information.